For over 50 years, Mail-O-Matic has been personalising printing because we understand its importance. There is something magical in every person’s name. Seeing or hearing our name attracts and demands our attention. It breaks the barriers between the communication and the recipient and completely dissolves the initial urge to toss the mail without even opening it. Personalisation multiplies persuasive power. That is why personalized direct mail is such a powerful sales and marketing medium and with today’s digital printing technology, the scope of personalization is limitless.
Every aspect of every piece in any printing campaign you may have can be personalized, starting with the individual envelope. Once it’s personalized with the recipient’s name, address, and greeting, a consumer is more likely to open the envelope if it is addressed directly to them. Personalised printing is anything that is unique or distinctive, out of the ordinary, and when used to market your business, it can be the one thing that stops a customer for that crucial moment, and gets them to look at you.
Some of the ways you can use custom printing to make your collateral stand out are very straightforward. Many times, a change in paper stock, adding foil to your logo or using a different ink add all the distinction that your marketing collateral needs.
Recent research results from an InfoTrends study, shows the greater personalization, the better the results. Within this category, personalized direct mail with messages and offers designed to reflect the consumer’s needs and interests were most favoured. One to one marketing is an effective way to increase revenue and build rapport with your clients in a unique way. Research has shown that variable data printing can increase consumer response from 1-2% up to as high as 10%!
We have the tools, statistics have the facts.
Help Us, Help You
There’s a wide variety of custom jobs we can produce, from large sized formats, unusual finishing to a wide variety of other scenarios. When you are ready to venture beyond the traditional cyan, magenta, yellow and black printing there is a whole new world of ink options to make your marketing materials special. Make a point, enhance your design, highlight key points, be different or just spice things up a little with custom printing effects and options.
You can add a touch of individuality to your printed piece, from basic full color process printing, metallic ink, spot UV or pantone spot color inks to embossing, die cutting or foiling stamping to custom tabbing and wafer seals. Whatever your needs, we will help you get the right custom print finishing options to make your projects eye-catching and unique.
We also have several advanced laser printing imaging solutions available for you from our black & white and color laser printers, such as cut-sheet, duplex laser imaging, continuous form imaging, simplex, roll to roll and roll to sheet and much more! We can also supply printers that can print fully personalized information on both sides of an 11-inch x 17-inch sheet.
And of course, there is the design. Creative use of finishing techniques can make anything have depth and an almost three-dimensional appearance. Why not make your postcard in a shape of a palm tree or an invitation card in a shape of a dollar sign? Your imagination and your budget are the only limitations you have. We will work with you to help ensure you get your customers’ attention while keeping in line with your brand and values.
Our design and technical experts can help you find the right approach to an exceptional printed piece that will highlight your products and services and increase your marketing success.
Mail-O-Matic offers quality you can trust
Mail-O-Matic has been providing personalised printing services to companies across North America since 1967, and the fact that our business is thriving to this day, 52 years later, says much about our quality and the trust our clients place in us. Companies like Telus, Save-On-Foods, Richie Bros, Grand Villa Casinos, just to name a few, have all placed their trust in us.
Since our beginnings, we have committed ourselves to customer service, market adaptation and competitive pricing that exceeds your expectations. We continue to lead the mailing house service industry with our balanced combination of personalized one-on-one service, experienced project managers, and a creative production team, and advanced automation equipment.
Mail-O-Matic knows that one of the biggest benefits of custom printing, in addition to the aesthetic side, is that it is a sure-fire way to differentiate you from your competitors. Consequently, that gets you more customers as everyone is drawn to the unique, the eye-catching, and the different. And when you get that future prospect to stop, look and read what you have to offer, you are half way to getting that sale.
Grab the attention of your clients by sending them custom marketing materials such as direct response marketing pieces that have been tailored to them. Our software allows you to embed individual names and other information into your print marketing pieces, so each one speaks directly to your client.