It’s a fact that, like it or not, we live in a digital world and digital printing is an essential part of it. We all know that new campaigns are successful only if the modern consumer can relate to them. This is where digital printing comes in to attract consumers to purchase and continue purchasing products/services. In many ways, digital printing helps dictate whether businesses expand or diminish. Would you buy a product or a service if the ad, banner, promo or a brochure were printed out poorly? Neither would we.
“Get your facts first, then you can distort them as you please.”
Digital printing helps companies attain the elements of success by attracting the consumer with a high quality, eye catching print. When your packaging, direct mail or a banner’s design stands out to the consumer, this usually leads to purchase. If the high-resolution quality of the graphics benefit the consumer’s experience, it can lead to the consumer’s decision to repurchase.
Companies everywhere are realizing that digital package printing can ultimately be a catalyst to a brand’s success.
Digital Printing Pros – If You Need More Convincing
There are many pros to using digital printing. Among other, digital printing gives you vivid colors and amazingly sharp details that bring out your eye-catching design.
Unlike traditional printing, digital printing is very fast – we can gather the files and data can be straight from your computer, flash drive or through an e-mail, and we can then instantly print the number of copies that you require. This also goes the same with rush files or documents that you wished to have printed on the same day that you need it. If you also require hard copies of contracts or other important files, digital printing makes it easier for you to have these things possible.
Digital printing is a new paradigm for the industry. It provides more choices, features and flexibility than older methods. Today, we expect printed materials to be accurate and up to date – clients need high quality digital printing in the fastest possible time frame.
In the digital printing world, everything you want printed can now be customised depending on what your needs are. For instance, you need an image to be larger or you need something edited, you can have it instantly changed until you get the right angle and design that your business is looking for. We can do color corrections, image manipulation or other various special effects.
Digital printing provides businesses with more options than ever before; you can have a choice of paper stocks or advanced printing techniques — such as foil stamps and die cuts, UV and aqueous finishes, and binding options. With so many options available, and such high-quality output from today’s state-of-the-art digital printing presses, there’s no reason not to choose digital printing for high-quality printing needs.
Digital and Direct Are Stronger Together
According to Canada Post¹ “When paired with digital advertising in integrated campaigns, direct mail optimized consumer action, emotional engagement and brand recall. People paid 39% more attention to integrated direct mail and digital campaigns than to single-media digital campaigns, and consumers had 40% higher brand recall when direct mail followed email.” When embarking on your next direct mail campaign, don’t forget to optimize your digital imaging!
Why Choose Mail-O-Matic
Many companies are now offering digital printing and similar services and it very important that you carefully choose which printing company can provide everything you need for your business. One of the first things that you have to take into consideration is the company’s experience and number of years in the industry.
Since 1967, Mail-O-Matic has been a complete mail services provider for companies of all sizes. Our knowledge and production infrastructure is designed to help you save time and money by taking care of all your mailing needs, from the tiniest details to the overall picture.
We have a wide range of flexible services and options at various price points to accommodate any size budget. The fact that we have been in business for over 52 years speaks volumes: people who trust us give us the reason to stay in business and continue providing our services even today.
Digital Print Advertising
– if you need outdoor banners, event signage, or personalized direct mail campaigns.
Variable Layout Programming
– We specialize in complex variable layouts which includes personalized signatures, data-keyed graphics, and modular copy blocks.
Image layout and Scanning
– Supply us your rough drafts, and we will produce professionally formatted copy ready to receive
personalized data-driven information
…and any other digital printing need for your business!