Direct Marketing Mail Price and Service Changes
Every year, Canada Post updates their rates and service offerings. They do so to both keep up with inflation and to stay ahead of industry best standards in the flyer and mail industries. This year, a lot of the 2018 Canada Post changes are to do with direct mail marketing.
On January 15, 2018, Canada Post will introduce service changes and price adjustments to the following
Direct Marketing services:
- Personalized MailTM
- Neighbourhood MailTM
- Postal Code Targeting
- Publications MailTM
- Business Reply MailTM Domestic and International
- LettermailTM (meter or postal indicia)
- Incentive LettermailTM
In addition to the above changes, Canada Post is adding service changes including size, weight and delivery cycle for Neighbourhood Mail.
Starting in January, Canada Post will be introducing a bigger, faster, better Neighbourhood Mail service.
The service enhancements will provide you with the flexibility to mail larger and heavier items, aligning to flyer industry standards and removing the need to fold your items!
Canada Post is introducing the following key service changes:
- Increase in maximum dimensions for Oversize items from 12” x 9” to 12” x 11”
- Increase to maximum weight from 230 g to 500 g (Standard and Oversize)
- Increase to maximum thickness from 0.75” to 1.0” (Standard and Oversize)
More importantly, this update brings changes to delivery cycles. This means that direct marketing campaigns will reach their intended markets faster!
Some of the key changes include:
- Reduction in delivery from 5 days to 3 days for Oversize items up to 200 g
- Reduction in delivery of Standard items over 115 g (from 5 days to 3 days)
- Introduction of new delivery cycles for items over 200 g (Standard and Oversize)
Finally, Canada Post will also remove the maximum number of items per bundle that was previously standard for Neighbourhood Mail campaigns. This is part of an ongoing simplification process to their services.
Fitting with the changes to their Neighbourhood Mail services, Canada post has also updated their Personalized Mail services.
To better meet the needs of their customers, Canada Post has increased the maximum thickness for Dimensional items. The maximum thickness for Personalized Mail Dimensional items will be increased from 55 mm to 60 mm.
This will give customers greater creative flexibility when mailing bulkier items.
As a Smartmail Marketing EXPERT Partner, Mail-O-Matic is committed to keeping up with industry best practices and providing the best customer service experience for all our clients. Whether you need help sending out promotional flyers, want to test out neighbourhood mail, or have a list of prospective customers to reach via personalized mail services, we’re here for you!