What does it mean to be a Canada Post Smartmail Marketing Expert Partner?

What is Canada Post’s Smartmail Marketing Expert Partner Program?

Canada Post has hand-picked over 30 businesses, one of which is Mail-O-Matic, to act as their Expert Partners. To be selected means that your business has demonstrated consistently remarkable performances across a number of areas within mail marketing and has also engaged in Canada Post’s educational and professional development exercises. Smartmail marketing gives businesses insight into finding new customers and boosting the value of their current customer base.


What is a Canada Post Smartmail Marketing Expert Partner?

Smartmail Expert Partners are partners of Canada Post who have the expertise to complete a Smartmail Marketing solution. These partners are able to provide assistance in all three categories: physicality, data, and connectivity, and also control the execution of Smartmail Marketing. As Mail-O-Matic is a Smartmail Expert Partner, this means that Canada Post is confident in our ability to administer reliable solutions and impeccable customer service like true professionals.

Being a Canada Post Smartmail Marketing Expert Partner means that Mail-O-Matic has access to exclusive information that is not readily available to the public. We strive to solve marketing challenges that our customers face, regardless of where they may be positioned in their customer’s value chain. we have access to knowledge and experience that is usually restricted to larger businesses and we utilize it to expand your reach and increase your response rate.



As trusted Expert Partners, Mail-O-Matic can provide customers and their businesses with more innovative and effective approaches to direct mail. Regarding your mail marketing campaign, we will take care of much of the heavy lifting, like sorting and grouping your direct mail by postal route. By working with Mail-O-Matic, you have access to our in-depth mailing and technical expertise. The expertise that we have is very beneficial, especially since it is known to build the foundation for successful neighborhood and personalized mailing campaigns. We will work our hardest to adjust your mailing needs as much as possible to save you money while still increasing the value of your campaign.


The Importance/Benefits

For all your mailing needs, work with Mail-O-Matic, an accredited Smartmail Marketing Expert Partner, because we have the expertise for you to leverage for your campaign needs. Regardless of your experience with producing direct mail marketing campaign, you will more than likely benefit from our past experience and knowledge.

We have shown that we can be trusted and that we possess the appropriate technical expertise to provide great service to our customers. It would help your company greatly because in bringing us on board, your business is given access to their resources and for us, as a partner, we are able to optimize each situation or scenario so that your assets are all amplified.

How working with a Canadian Direct Mail Marketing Company Can Help US-Based Businesses Save Money and Better Enter the Canadian Market.

Direct mail marketing is a powerful method of generating more leads for your company. It is both effective and practical in reaching more people who would not have otherwise engaged with your business.


Most US publishers and advertisers take advantage of direct mail marketing companies in Canada because it is a smart and cost-effective alternative for reaching Canadian audience, which in turn, increases market exposure and results in bigger sales. Rather than paying American companies to control their direct mail marketing, US companies will find that sticking to a Canadian company will be more cost-effective and even more likely to create leads.


Entrusting a Canadian direct mail marketing company like Mail-O-Matic can help US-based businesses enter the Canadian market whilst saving money because of the great savings and competitive prices that we offer. For businesses within the United States, utilizing a Canadian company provides them with tax advantages and even better processing rates!


Mail-O-Matic is based in Burnaby, British Columbia, we can distribute your direct mail campaign across Canada.


If you are part of an American business and looking for a way to communicate with your Canadian customers, we can help you to produce and manage your entire direct mail marketing campaign. We are equipped with the tools and expertise to ensure that your campaign is a success. In working with us, you will save on costs for the timely delivery of your mail across Western Canada.


With our expertise, we can provide you with exclusive information regarding mailing data so that you get the best ROI.


We will use our experience in direct mail marketing to help fine-tune your own campaign. In addition, we are a Canada Post Smartmail Expert Partner, so we absolutely know what we are doing! Our reputation gives you an idea as to our workplace culture and effective results.


Contact a Mail-O-Matic representative today and learn how using a Canadian direct mail marketing company is in your best interest!

Canada Post Changes to Direct Mail Services

Direct Marketing Mail Price and Service Changes

Every year, Canada Post updates their rates and service offerings. They do so to both keep up with inflation and to stay ahead of industry best standards in the flyer and mail industries. This year, a lot of the 2018 Canada Post changes are to do with direct mail marketing.

On January 15, 2018, Canada Post will introduce service changes and price adjustments to the following

Direct Marketing services:

  • Personalized MailTM
  • Neighbourhood MailTM
  • Postal Code Targeting
  • Publications MailTM
  • Business Reply MailTM Domestic and International
  • LettermailTM (meter or postal indicia)
  • Incentive LettermailTM

In addition to the above changes, Canada Post is adding service changes including size, weight and delivery cycle for Neighbourhood Mail.

Starting in January, Canada Post will be introducing a bigger, faster, better Neighbourhood Mail service.

The service enhancements will provide you with the flexibility to mail larger and heavier items, aligning to flyer industry standards and removing the need to fold your items!

Canada Post is introducing the following key service changes:

  • Increase in maximum dimensions for Oversize items from 12” x 9” to 12” x 11”
  • Increase to maximum weight from 230 g to 500 g (Standard and Oversize)
  • Increase to maximum thickness from 0.75” to 1.0” (Standard and Oversize)

More importantly, this update brings changes to delivery cycles. This means that direct marketing campaigns will reach their intended markets faster!

Some of the key changes include:

  • Reduction in delivery from 5 days to 3 days for Oversize items up to 200 g
  • Reduction in delivery of Standard items over 115 g (from 5 days to 3 days)
  • Introduction of new delivery cycles for items over 200 g (Standard and Oversize)

Finally, Canada Post will also remove the maximum number of items per bundle that was previously standard for Neighbourhood Mail campaigns. This is part of an ongoing simplification process to their services.

Fitting with the changes to their Neighbourhood Mail services, Canada post has also updated their Personalized Mail services.

To better meet the needs of their customers, Canada Post has increased the maximum thickness for Dimensional items. The maximum thickness for Personalized Mail Dimensional items will be increased from 55 mm to 60 mm.

This will give customers greater creative flexibility when mailing bulkier items.

As a Smartmail Marketing EXPERT Partner, Mail-O-Matic is committed to keeping up with industry best practices and providing the best customer service experience for all our clients. Whether you need help sending out promotional flyers, want to test out neighbourhood mail, or have a list of prospective customers to reach via personalized mail services, we’re here for you!



Merry Christmas & Happy Holidays from Mail-O-Matic

The team at Mail-O-Matic would like to thank each of our customers for a wonderful 2017.

This is the perfect time of year to reflect and evaluate all that we have experienced. For us, 2017 marked our 50th year in business, and we couldn’t be more excited for what’s to come!

While we can’t believe the year is already ending, we’ve never been more grateful. We hope you find the time for some rest and relaxation in-between trips to the mall to purchase last-minute gifts!

For those of you who still have a few things to send-out, here are some helpful dates to remember this holiday season:


Holiday Cards:

Local Delivery – Last send date December 20

Within Your Province – Last send date December 19

Outside Your Province – December 18


Holiday Packages:

Priority Shipping™– December 21

Xpresspost™ – December 20

Regular Parcel™ – December 11


The Mail-O-Matic team would like to extend our best wishes for you and your family during this holiday season.

Happy Holidays & Best Wishes for 2018


Why High-Quality Digital Printing Solutions Legitimize Your Direct Mail Advertising Efforts

When sending direct mail to potential customers, sending them high-quality digital printing solutions creates a positive and lasting impression. The quality and type of material you choose to send reflects your brand and company. You want to ensure that you use high-quality printing solutions so that your direct mail advertising efforts are legitimate.

Having your logo and return address printed in colour and high-quality material conveys legitimacy and lets people know that you are a reputable business. People know that companies that put in the extra effort into the small details will put in that same amount of care into the work they produce for customers.

Printing your customer’s names and addresses with ink jetting or lasering is more professional and will create a positive impression and positive response. Creating positive impressions leads to higher brand recall and customer loyalty and this helps legitimize your direct mail advertising efforts.

Our brains are hard-wired to pay more attention to direct mail, especially high-quality direct mail. High-quality mail is less likely to be perceived as spam mail and more likely to be perceived as legitimate mail from a reputable company. People are mailed so much spam mail these days; imagine their surprise when they receive a high-quality printed mail mailed to them. The more attention people pay to your direct mail, the higher your brand awareness becomes and more likely they are to convert.

When running a direct mail advertising campaign, you want to ensure that it works and meets your ROI. When you use high-quality printing solutions for your direct mail advertising, your mail will get noticed. Whether you want to increase brand awareness, acquire new customers or are looking for conversions, high-quality printing solutions will legitimize your direct mail advertising efforts.

At Mail-O-Matic, we provide high-quality printing solutions that include black and white laser printing, colour laser printing, and variable data printing services that enhance and personalize your mailouts.

Get your direct mail noticed and contact us to see how our high-quality printing solutions will legitimize your direct mail advertising efforts!