Today we learn how local business benefits from direct mail? Direct Mail has been in existence for years but due to evolving technology email promotions have become the popular means of local promotion. Direct Mail plays a critical role for local business’s helping them to forge better relations with their customers. Capitalizing on the benefits of direct mail services is a reliable way to reach customers, avoid spam legislation and build relationships.
- Traditional & Trusted
Direct mail has been in existence for decades. Earlier, when the internet wasn’t widespread, direct mail was a common mode of communication between brands and customers. Though it was slow, the amount of trust and time dedicated to reading mail was far greater than email and it yielded higher conversions. Direct mail remains one of the most effective methods of reaching clients because it is personal, informative, and comes with many positive connotations.
- Legally Advertising
In 2014 the ‘Canadian Anti-Spam Legislation’ was passed, which applies only to ‘electronic’ messages; promotional materials that constitute as spam will cause legal problems once this law becomes finalized. Direct mail is a brilliant way to avoid causing problems in the future, while also distributing a high volume of material which isn’t subject to the terms outlined in this legislation.
- Build Relationships
Direct mail is more of a one on one feeling, it gives users a feeling that you care for them, you took the time to create an entire mailer, personalize it, and send it! Believe it or not, relationships built through direct mail last for years and carry more trustworthiness than digital messages.
- Elevate customer experience
Imagine yourself as a customer and answer this question – when was the last time you felt cared for when receiving an email from a long list shared by hundreds of contacts? Probably not that often! Don’t worry; you’re not alone.
Almost everyone knows that most emails sent to you are automated. Customers know this as a fact, and that’s the reason they avoid many emails.
Wrapping it up
In the end, it’s all about how well your customers feel while doing business with you. This is where businesses can fail – they focus on making profits and not making their customers happy. By engaging Mail-o-Matic to implement creative direct mail marketing campaigns, you get to enhance your customer outreach and improve your business margins.