It’s Not Always David vs Goliath
When you run a small business, advertising can sometimes seem like an insurmountable feat. Not only do you have to compete with big box stores and chains, you must also compete with online businesses. In addition, many small businesses just don’t have the marketing budget to pull out all the stops. That is not to say, however, that small businesses do not have their own advantage when it comes to advertising and appealing to their customer base. In this article, we will review the many ways in which direct mail advertising for small business can work to your advantage.
Where big box stores fail across the board, small businesses excel. Small businesses are able to connect to their community and offer a level of personalized customer service that chains simply cannot. It’s these personal, and lasting relationships that draw customers back to small businesses over and over.
So, how do small businesses market to their base? One way that small business can reach their customers is through direct mail advertising.
Direct mail advertising is the process of sending flyers, postcards, brochures, or catalogues by mail to current customers, prospective customers, or even those who live in areas surrounding your storefront.
Direct mail advertising holds a number of benefits for small businesses because, in addition to being highly measurable, it is also flexible, cost-effective, and individualized.
Unlike traditional advertising mediums like radio, newsprint, or TV, direct mail advertising is highly flexible. In addition, businesses can also include coupons or product samples. Moreover, a business owner can generally include as much information in the campaign as desired.
Because direct mail marketing is highly targeted, you can save a lot of money and increase your ROI by segmenting your lists to target the right people for the right promotions.
Direct marketing can be highly individualized. Personalized mail is direct mail with an address and targeted messaging printed on each piece. It’s a great way to personally reach out to customers and leave a lasting impression on recipients. Personalized mail creates better brand and service awareness because recipients are more likely to open mail directly addressed to them for that personal touch.
If you do not have access to a list of customer names or want to advertise on a larger-scale, Neighbourhood mail may be what you are looking for.
At Mail-O-Matic, we are here to handle all of your direct mail marketing needs. From the first consultation to post office delivery, our production team is with you every step of the way. You can rely on Mail-O-Matic for direct mail marketing needs.