How to Know What Day to Send Your Campaign

With Direct Mail Marketing, Timing is Key

Every marketer’s question: what day to send your campaign? Direct mail marketing is one of the best ways to connect with consumers. Direct mail marketing is successful because it connects directly to the consumer with tangible materials. Moreover, direct mail marketing fits in with our daily routines as people check their mail when they get home from work helping to create positive associations.

With the knowledge that direct mail marketing is a powerful tool, how do you know when the best time to send out a campaign will be? The short answer is that the proper time of year to send out a direct mail marketing campaign depends on your product or service.

Let’s Start with the Basics:

  1. Identify your market – the narrower your market, the more effective your campaign will be
  2. Focus your message on the benefits – the copy should be positive and convey the value that your product and or service offers
  3. Create an easy and direct call to action – make it very clear to the reader what your intentions are (call, email, drop by, etc.)

Once you have the basics of your campaign sorted out, you can move on with scheduling and implementation.

For campaigns that are time-sensitive, your targets must have enough time to:

  • Receive the direct mailer in time for the promotion
  • Make a decision on whether to buy
  • Have enough time to take advantage of the offer

There is nothing more annoying than receiving a great offer in the mail only to realize that it ends later that day. For date, specific offers you need to consider processing time and delivery times. If you are unsure about the amount of time it takes for each of these steps, reach out to the helpful staff at Mail-O-Matic. Consulting with our representatives during the early stages of your direct mail marketing campaign can help prepare you for a successful delivery.

Campaigns that are less time sensitive are a little easier to plan. However, you should still have the bigger picture in mind. Furthermore, it is always vital to make each of your campaigns as specific to your target market as possible.

Contact Mail-O-Matic to get started on your direct mail marketing campaign today!

Memorable Direct Mail Marketing Campaigns

The age-old question for any marketing campaign is: how can we stand out from the crowd? Direct mail marketing campaigns are no different. In general, we are bombarded with ads and information constantly throughout the day.

How, then, does a direct mail marketer create a campaign that stands out from the crowd. First off, direct mail marketing is unique in-of-itself.

Direct mail is a great marketing tool because it is not only tangible, but it also fits into our daily rituals. Most people check their mail when they come home from work, creating a positive connotation. These positive associations make people more open to the messaging found within the mailer and more likely to act of the messaging.

Why They Work

A memorable direct marketing campaign will combine creative design, innovative ideas, and accurately demonstrate or reflect your product or service. Moreover, it is important to keep in mind that what is memorable to one person may not be memorable to another. For this reason, making sure you have segmented and properly used your consumer list is key.

Here are some helpful tips that make campaigns memorable:

  • Make your marketing directly related to your product/service
  • Sell the feeling that your product/service offers
  • Research your target audience thoroughly
  • Always have a full campaign strategy

Using each of these tips in conjunction will help you and your marketing team create a direct mail marketing campaign that stands out and converts.

For more information on designing and planning your next direct mail marketing campaign, contact the helpful representatives at Mail-O-Matic. Each of our team is up-to-date on the latest trends and will help you create a successful and effective campaign.

Direct mail marketing is one of the most important components of a healthy marketing mix, so get planning today and stand out to existing, and potential future customers.

What a Canada Post Strike or Lock-Out Could Mean for You

Federal Government Hopes to Come to a Resolution

It has happened before and it might happen again this summer. Canada Post is currently in contract negotiations with their letter carriers and inside processing employees both in urban and rural locations. If the negotiations fall through, Canada post employees have threatened to suspend services.

In the event of a disruption of service, Canada Post has indicated that June 17 is the latest you send mail to ensure delivery by June 30. For updates on the on-going negotiation process, you can visit Canada Post’s website and sign up for email updates. In addition, Canada Post is also offering specific information on how each of their services will be affected. If you are unsure of how you will be specifically affected, feel free to give us a call!

Small Business Relies on Canada Post

While the average Canadian may not be directly affected by a disruption to Canada Post, small businesses and charities rely on this service every day. Canada Post is a cost-effective and useful way to connect with community members, distribute information, and offer promotions.

As a Canada Post Expert Partner, Mail-O-Matic has been closely monitoring this situation so we can be ready to help implement an alternative solution. We have been helping our customers with their  direct mail marketing  for over 45 years and will work with you and your team to ensure the best possible outcome should a strike or lock-out occur.

You can trust the knowledgeable representatives at Mail-O-Matic to provide you with up-to-date advice and strategies for all of your direct mail marketing needs. For more information, do not hesitate to contact Mail-O-Matic today.