What does it mean to be a Canada Post Smartmail Marketing Expert Partner?

What is Canada Post’s Smartmail Marketing Expert Partner Program?

Canada Post has hand-picked over 30 businesses, one of which is Mail-O-Matic, to act as their Expert Partners. To be selected means that your business has demonstrated consistently remarkable performances across a number of areas within mail marketing and has also engaged in Canada Post’s educational and professional development exercises. Smartmail marketing gives businesses insight into finding new customers and boosting the value of their current customer base.


What is a Canada Post Smartmail Marketing Expert Partner?

Smartmail Expert Partners are partners of Canada Post who have the expertise to complete a Smartmail Marketing solution. These partners are able to provide assistance in all three categories: physicality, data, and connectivity, and also control the execution of Smartmail Marketing. As Mail-O-Matic is a Smartmail Expert Partner, this means that Canada Post is confident in our ability to administer reliable solutions and impeccable customer service like true professionals.

Being a Canada Post Smartmail Marketing Expert Partner means that Mail-O-Matic has access to exclusive information that is not readily available to the public. We strive to solve marketing challenges that our customers face, regardless of where they may be positioned in their customer’s value chain. we have access to knowledge and experience that is usually restricted to larger businesses and we utilize it to expand your reach and increase your response rate.



As trusted Expert Partners, Mail-O-Matic can provide customers and their businesses with more innovative and effective approaches to direct mail. Regarding your mail marketing campaign, we will take care of much of the heavy lifting, like sorting and grouping your direct mail by postal route. By working with Mail-O-Matic, you have access to our in-depth mailing and technical expertise. The expertise that we have is very beneficial, especially since it is known to build the foundation for successful neighborhood and personalized mailing campaigns. We will work our hardest to adjust your mailing needs as much as possible to save you money while still increasing the value of your campaign.


The Importance/Benefits

For all your mailing needs, work with Mail-O-Matic, an accredited Smartmail Marketing Expert Partner, because we have the expertise for you to leverage for your campaign needs. Regardless of your experience with producing direct mail marketing campaign, you will more than likely benefit from our past experience and knowledge.

We have shown that we can be trusted and that we possess the appropriate technical expertise to provide great service to our customers. It would help your company greatly because in bringing us on board, your business is given access to their resources and for us, as a partner, we are able to optimize each situation or scenario so that your assets are all amplified.

How working with a Canadian Direct Mail Marketing Company Can Help US-Based Businesses Save Money and Better Enter the Canadian Market.

Direct mail marketing is a powerful method of generating more leads for your company. It is both effective and practical in reaching more people who would not have otherwise engaged with your business.


Most US publishers and advertisers take advantage of direct mail marketing companies in Canada because it is a smart and cost-effective alternative for reaching Canadian audience, which in turn, increases market exposure and results in bigger sales. Rather than paying American companies to control their direct mail marketing, US companies will find that sticking to a Canadian company will be more cost-effective and even more likely to create leads.


Entrusting a Canadian direct mail marketing company like Mail-O-Matic can help US-based businesses enter the Canadian market whilst saving money because of the great savings and competitive prices that we offer. For businesses within the United States, utilizing a Canadian company provides them with tax advantages and even better processing rates!


Mail-O-Matic is based in Burnaby, British Columbia, we can distribute your direct mail campaign across Canada.


If you are part of an American business and looking for a way to communicate with your Canadian customers, we can help you to produce and manage your entire direct mail marketing campaign. We are equipped with the tools and expertise to ensure that your campaign is a success. In working with us, you will save on costs for the timely delivery of your mail across Western Canada.


With our expertise, we can provide you with exclusive information regarding mailing data so that you get the best ROI.


We will use our experience in direct mail marketing to help fine-tune your own campaign. In addition, we are a Canada Post Smartmail Expert Partner, so we absolutely know what we are doing! Our reputation gives you an idea as to our workplace culture and effective results.


Contact a Mail-O-Matic representative today and learn how using a Canadian direct mail marketing company is in your best interest!

Benefits of Hiring Direct Mail Marketing Specialist

Today’s world is constantly changing and with these changes comes a bombardment of information. As such, the rules of what can and cannot be sent to consumers is always changing. Over the past few years, the Canadian government has been implementing new rules and regulations on what business can email to their current and potential customers. These measures taken by the Canadian government are an effort to make the experience as hassle-free ordinary person as possible. What these changes underscore is the growing effectiveness of direct mail marketing for business to capitalize on. Here are some of the benefits of working with a direct mail marketing service provider.

  1. Direct Mail Marketing Stands Out

Regular letter mail has been experiencing lower than normal volumes over the past few years. Because people receive less mail than they used to, your direct mail marketing mailers are much more likely to stand out. The same cannot be said for mass marketing emails and your InBox these days.

  1. Chance To Get A Part of Your Customers’ Personal Time

Many people prefer to reply, receive, and read emails during their office hours. People don’t always want to check emails when they are home because it reminds them of work. However, when you send direct mail your message is received by customers in the comfort of their homes when they have more time to consider your offers and promotions.

Tangible communication that is well designed and targeted, can hold more authority than commercials and online advertising. People tend to value direct mail marketing more because of its ability to be highly personalized. It lets your customers feel like they share a strong connection with your brand.

  1. We Take Care of the Details

Setting up and sending out a direct mail campaign can seem daunting. How do you know who to send it to, what times are best, and what neighborhoods you should target? This can be a lot of legwork for a small business or in-house marketing coordinator to handle. Using a direct mail marketing service provider means that we take care of the legwork. We will work with you and your brand to create and implement a successful direct mail marketing campaign.

What a Canada Post Strike or Lock-Out Could Mean for You

Federal Government Hopes to Come to a Resolution

It has happened before and it might happen again this summer. Canada Post is currently in contract negotiations with their letter carriers and inside processing employees both in urban and rural locations. If the negotiations fall through, Canada post employees have threatened to suspend services.

In the event of a disruption of service, Canada Post has indicated that June 17 is the latest you send mail to ensure delivery by June 30. For updates on the on-going negotiation process, you can visit Canada Post’s website and sign up for email updates. In addition, Canada Post is also offering specific information on how each of their services will be affected. If you are unsure of how you will be specifically affected, feel free to give us a call!

Small Business Relies on Canada Post

While the average Canadian may not be directly affected by a disruption to Canada Post, small businesses and charities rely on this service every day. Canada Post is a cost-effective and useful way to connect with community members, distribute information, and offer promotions.

As a Canada Post Expert Partner, Mail-O-Matic has been closely monitoring this situation so we can be ready to help implement an alternative solution. We have been helping our customers with their  direct mail marketing  for over 45 years and will work with you and your team to ensure the best possible outcome should a strike or lock-out occur.

You can trust the knowledgeable representatives at Mail-O-Matic to provide you with up-to-date advice and strategies for all of your direct mail marketing needs. For more information, do not hesitate to contact Mail-O-Matic today.