Merry Christmas and Happy Holidays from Mail-O-Matic

It’s that time of year when the days are short and the rain won’t quit. The end of the year is finally in sight and mailboxes start to fill up with cards, Amazon packages, and of course, highly targeted direct mail pieces. But that is beside the point.

From all of us at Mail-O-Matic we’d like to wish you a Merry Christmas and Happy Holidays. All the best to you and your family in 2016.

Direct Mail and Digital Imaging

During the design stage, we spend the necessary time constructing and tweaking each direct mail piece so that it meets each client’s desired results. Once those desires are met, we then ramp up into production and a campaign is underway. Our digital printing services and digital imaging department provides you with all the resources you need to send out a great direct mail campaign.

Our laser imaging division makes sure the output is colour-matched to spec and printed in accordance with the requirements laid down during the design stage. This ensures that the printers are performing and producing the mail pieces with quality and consistency.

Our digital imaging department runs 15 hours a day producing advertisements, letterheads, postcards and all sorts of direct mail pieces. Once the digital imaging room has finished its process the mail, they are then moved out into the next stage of production.

Regardless of the type of direct mail you chose to send out, our digital imaging process works the same. The end result of this process is that your mailer is inserted into an envelope, or sent as a postcard through Canada Post.

Mail-O-Matic’s Direct Mail Production Centre

On our production floor, we create everything needed to help generate you a successful mailing campaign. In this video, our production team explains how it produces a direct marketing campaign. Take advantage of our direct mail production centre!

From a message or tagline printed on the outside of the envelope, to the contents within, we have you covered. After addressing, the materials are transferred over to our insertion and preparation areas. All processes are monitored to ensure quality. Once packages are completed, samples are provided to our Canada Post documentation specialist for verification. Once verified we load up our trucks and deliver your campaign directly to Canada Post.

Mail-O-Matic CASL Compliant

CASL CompliantThe Canadian Anti-Spam Legislation (CASL) is a set of laws that have been set up to protect Canadians by limiting the amount of unsolicited or spam messages they receive in their inboxes. CASL compliant legislation changed the way that businesses can collect information on their customers because it requires them to obtain consent before sending any email out.

Now, a business must give their clients the opportunity to opt-in or opt-out of marketing materials. The hope is that by forcing organizations to obtain consent that this will help to fight electronic spam.

We want to make sure are CASL compliant. If you would like to receive our newsletter, use the form on the right of the page to sign-up. If you’d like to continue receiving our newsletters, simply opt-in when you receive our email. That way you can be sure you’ll receive all of our updates and insider tips from the world of direct mail marketing.

For more information on CASL compliance, we’ve included a link to the government’s website .

Why Multichannel Direct Marketing Works

These days it seems as if we are continually bombarded with more and more media. This bombardment makes it difficult to pay attention to much more than what is immediately in front of you. We are no longer satisfied to just watch a movie or show. More often than not, we are simultaneously watching TV, playing on our phone and holding conversations with friends and family. How much of this media overload are we actually digesting?

With so many distractions competing for our attention, it’s easy to forget about the task at hand. This is where direct mail can really help.

Few of these interactions are actually tangible. Flicking through the TV channels, scrolling through Instagram, or browsing the net are all ephemeral. Having something to hold in our hands is important. It grounds us and can be that one thing that pushes us into action.

Taking Advantage of the Time of Day

Multichannel direct marketing works by targeting customers with different media at different times, you take advantage of the consumers need to consume as many different forms of media as possible. Mornings tend to be for devices like phones. As the workday progresses, laptops and desktops are the mainstay. That leaves the evenings free for televisions, tablets, and phones.

If you want to target consumers at 5pm, you may find that a lot of consumers are commuting home and not online. However, this is likely the time that consumers will be checking their mail. This is your chance to remind them about your business through direct mail.

Using a combination of media, such as direct mail and online advertising, gives consumers multiple touch points where they can interact with your business.