Don’t Over Complicate Things
There is a lot to be said about uncomplicated design. Simple and creative ideas work. More often than not, we are inclined to provide the consumer with as much information as possible. However, this can sometimes overwhelm the customer and alienate the intent of your direct mail collateral.
If your ad is dynamic and filled with a lot of different content it might seem straightforward to you, but be lost on the consumer. It is also important to note that you only have seconds to capture their interest. Busy and over complicated design is the best way to waste your marketing dollars!
Simple and clean design allows your message to be clearly conveyed, as well as, grab the attention of your target audience. Most importantly, simple yet creative ideas are often more cost effective.
However, creating a simple and creative design can be a challenge! You need to find the perfect mix between intention grabbing design and copy and simple, paired down content.
How to Create Simple Design
The one thing that we always mention is that each campaign has to be designed specifically for your target audience. What attracts one group may go unnoticed by another. So the first step in creating a simple and creative direct mail marketing campaign is to know your audience!
Here are some tips on creating simple and creative design:
- Use a simple and straightforward
- Personalize your mailer!
- Choose an unconventional size for your direct mailer. An unconventional size will help it stand out from the rest of the standard mail your audience receives.
- Try alternate paper stocks and finishes.
- Don’t overshare information. Keep the copy to a minimum. If you really need to provide extra information, provide links to your website or social media.
Did this article help to get your creativity flowing? Creative but simple design is sometimes the hardest thing to get right. But, it can be done.
For more information about creating a successful direct mail marketing campaign contact Mail-O-Matic. With over 45 years in the business, we know a thing or two about what works!