Today’s world is constantly changing and with these changes comes a bombardment of information. As such, the rules of what can and cannot be sent to consumers is always changing. Over the past few years, the Canadian government has been implementing new rules and regulations on what business can email to their current and potential customers. These measures taken by the Canadian government are an effort to make the experience as hassle-free ordinary person as possible. What these changes underscore is the growing effectiveness of direct mail marketing for business to capitalize on. Here are some of the benefits of working with a direct mail marketing service provider.
- Direct Mail Marketing Stands Out
Regular letter mail has been experiencing lower than normal volumes over the past few years. Because people receive less mail than they used to, your direct mail marketing mailers are much more likely to stand out. The same cannot be said for mass marketing emails and your InBox these days.
- Chance To Get A Part of Your Customers’ Personal Time
Many people prefer to reply, receive, and read emails during their office hours. People don’t always want to check emails when they are home because it reminds them of work. However, when you send direct mail your message is received by customers in the comfort of their homes when they have more time to consider your offers and promotions.
Tangible communication that is well designed and targeted, can hold more authority than commercials and online advertising. People tend to value direct mail marketing more because of its ability to be highly personalized. It lets your customers feel like they share a strong connection with your brand.
- We Take Care of the Details
Setting up and sending out a direct mail campaign can seem daunting. How do you know who to send it to, what times are best, and what neighborhoods you should target? This can be a lot of legwork for a small business or in-house marketing coordinator to handle. Using a direct mail marketing service provider means that we take care of the legwork. We will work with you and your brand to create and implement a successful direct mail marketing campaign.