How to Incorporate Social Media in Your 2018 Direct Mail Campaigns and Why It Is Important

Having an integrated marketing campaign that includes social media and direct mail campaigns can result in more leads, sales, and new customers.

Your integrated marketing campaign should have a consistent message on all channels so that your brand message resonates with your customers both online and offline.

Once you have started a direct mail campaign, it’s important to start incorporating social media into your direct mail campaign. Below are steps to incorporating social media into your direct mail campaign:

Use Social Media to Build Your Direct Marketing Customer Profile

Social media can provide insights that can help you to reach your target audience. Go to your social media channels and look at the people who engage and follow your accounts. Look at their demographics, interest, etc.

The information you gather from social media will help you segment your customer’s interest better. Each segment can be targeted with the most relevant and timely direct mail marketing offers.

You can also use your mailing list to target customers on social media. The more interaction you have with a customer, the better customer loyalty and brand retention it creates.

Include Social Proof in Your Direct Marketing Campaign

Social proof is evidence that others endorse your brand or offer. The credibility and trust instilled by social proof through social media will increase conversions and ROI for your company.

People are more likely to think positively when they see other people showing positive feelings about an offer.

Some things you could include from your social media channels into your direct marketing campaign are:

  • Customer testimonials – draw testimonials from social media sites where people are talking about your brand and include them in your direct mail campaign
  • A number of shares or downloads – Show the number of times your offer has been shared or downloaded through a social media icon that reveals the number of shares. An offer that has been shared a lot on social media shows credibility and trust
  • Embed social media posts – monitor social media to find mentions of your offer, brand, products that reflect positively on your business. You can insert these Tweets, Facebook post, etc in your direct mail campaigns.
  • Embed customer ratings and reviews – embed customer ratings and reviews of the product or service offered into your direct mail campaign.

 

Cross-Promote Social Media Channels and Direct Mail Campaigns

Use social media to amplify your direct mail campaign by linking direct mail campaign offers to social media and vice versa. Tying them together allows marketers to take advantage of the particular strengths of each.

Also, encourage customers to share the offers received from direct mail offer on social medias. This allows current customers to promote your brand and your direct mail campaign to their network.

Use Direct Mail to Spark Social Conversation

The great thing about social media is that you can interact with your customers directly to build relationships. Social media allows brands to respond to their customers quickly, enabling social conversations to be formed.

Encourage customers to log onto social media and interact with your brand on your direct mail campaigns. Ask them to share their thoughts on the direct mail campaign offer on social media and don’t forget to ask them to tag or mention you in their post!

Use Social Media to Build Anticipation About New Offers

Use social media to create anticipation about new and upcoming offers. For example, use social media to promote the anticipation of a new catalogue that will be mailed out.

Post some teasers throughout the weeks leading to your direct mail campaign mail out and put a clear call to actions that tell people to sign-up for the direct mail campaign.

Why Social Media is Important to Direct Mail Campaigns

Research conducted by Canada Post showed that integrated marketing campaigns drove more attention, higher brand recall and stronger emotional response than single-media campaigns.

Canada Post found that consumers had a 40% higher brand recall when direct mail was followed by direct email.

Integrating direct mail and digital campaigns created 10% higher brand recall and 5% more arousal than single media campaigns according to Canada Post.

Consumers paid 39% more attention to integrated direct mail and digital campaigns than to single-media digital campaigns.

Customers don’t consume information in a single channel world anymore. In a world where people are bombarded with digital messages, having an integrated marketing campaign that includes social media and direct mail is the way to get your message and brand noticed!

At Mail-O-Matic, we are here to handle all of your direct mail marketing needs. From the first consultation to post office delivery, our production team is with you every step of the way. You can rely on Mail-O-Matic for direct mail marketing needs.

How Personalized Names and Addresses on Your Next Mail Campaign Can Increase Conversions

Including a personalized mail campaign into your marketing strategy can increase conversions in addition to increasing brand awareness, spreading your brand’s message and building relationships with your customers.

Personalized mail is direct mail with an address and targeted messaged printed on each piece. Customized name and addresses can be printed on most mail outs including envelopes, postcards, magazines, and catalogues.

The main purpose of personalized mail is to motivate receivers to act by:

  • Promoting a service, product, event or program
  • Soliciting donations
  • Supporting your loyalty card program
  • Reporting on financial performances that are primarily for promotional purposes.

Canada Post’s research on personalized mail campaigns shows that 47% of people who receive direct mail visited a store in reaction to it. Make the most of geo-targeting to connect with customers near your business!

Physical Mail Creates Lasting Impressions

Personalizing mail with names and address is a great way to build relationships with your customers by personally reaching out to the customer. By reaching out personally, you leave a good and lasting impression on the customer.

Personalized Mail Gets Noticed

Personalized mail not only gets noticed, it also gets opened and read. People’s brains are structured to pay more attention to physical mail. According to Canada Post, 86% of Canadian consumers open mail that is personally addressed to them.

Increase Brand Awareness

Personalized mail increases brand awareness and stronger brand recall because the receiver is more likely to open personalized mail that is addressed to them directly.

Builds Customer Loyalty

Personalized mail builds deepen connections with existing customers to build customer loyalty. According to Canada Post, 57% of customers feel more valued when they receive personalized mail. This heightened emotional engagement means that they are more likely to read the mail they receive and convert.

Personalized Mail Stands Out

You can be as creative as you want with your personalized mail. Your mail will stand out amongst the clutter of digital media people are subjected to everyday. People are more likely to convert if your personalized mail catches their attention.

Easier to Understand

Less mental effort is needed to process personalized mail compared to digital media. When your mail’s message is easy to understand, it creates a higher motivational response to the message and action you are conveying in the mail.

Mail-O-Matic can help you with your next personalized mail campaign. Our expert production team will help you with every step to produce a successful personalized mail campaign that converts.

The Benefits of Direct Mail Advertising for Small Business

It’s Not Always David vs Goliath

When you run a small business, advertising can sometimes seem like an insurmountable feat. Not only do you have to compete with big box stores and chains, you must also compete with online businesses. In addition, many small businesses just don’t have the marketing budget to pull out all the stops. That is not to say, however, that small businesses do not have their own advantage when it comes to advertising and appealing to their customer base. In this article, we will review the many ways in which direct mail advertising for small business can work to your advantage.

Where big box stores fail across the board, small businesses excel. Small businesses are able to connect to their community and offer a level of personalized customer service that chains simply cannot. It’s these personal, and lasting relationships that draw customers back to small businesses over and over.

So, how do small businesses market to their base? One way that small business can reach their customers is through direct mail advertising.

Direct mail advertising is the process of sending flyers, postcards, brochures, or catalogues by mail to current customers, prospective customers, or even those who live in areas surrounding your storefront.

Direct mail advertising holds a number of benefits for small businesses because, in addition to being highly measurable, it is also flexible, cost-effective, and individualized.

Flexible

Unlike traditional advertising mediums like radio, newsprint, or TV, direct mail advertising is highly flexible. In addition, businesses can also include coupons or product samples. Moreover, a business owner can generally include as much information in the campaign as desired.

Cost Effective

Because direct mail marketing is highly targeted, you can save a lot of money and increase your ROI by segmenting your lists to target the right people for the right promotions.

Individualized

Direct marketing can be highly individualized. Personalized mail is direct mail with an address and targeted messaging printed on each piece. It’s a great way to personally reach out to customers and leave a lasting impression on recipients. Personalized mail creates better brand and service awareness because recipients are more likely to open mail directly addressed to them for that personal touch.

If you do not have access to a list of customer names or want to advertise on a larger-scale, Neighbourhood mail may be what you are looking for.

At Mail-O-Matic, we are here to handle all of your direct mail marketing needs. From the first consultation to post office delivery, our production team is with you every step of the way. You can rely on Mail-O-Matic for direct mail marketing needs.

How My Business Can Benefit from Reduced Postage Cost

Direct mail adverting allows you to connect directly with your customer base and show them that you value their patronage. But, how can you reach your customer base without incurring high postage rates? In this article, we’ll show you how to get a reduced postage cost.

While every direct mail marketing campaign is different, making sure that your campaigns are organized and segmented can help cut down on costs.

Working with an experienced direct mail marketing company can help cut down on costs because we know all the industry’s tips and tricks!

Set yourself apart from the industry by including direct mail advertising in your marketing plan. Mail-O-Matic will help you obtain reduced postage costs on the following bulk mailing services:

  • Feedback Surveys
  • Personalized Thank You Letters
  • Promotion
  • Loyalty Memberships
  • Brochures and Catalogs

Save on Direct Mail Advertising with Mail-O-Matic

Whether you want to send out promotional offers, surveys, or a catalog, the knowledgeable staff at Mail-O-Matic will work with you to ensure you receive the best possible pricing. Here are the top tips to reduce your overall postage costs:

  1. Following postal service regulations: When your database is processed per Canada Post requirements and US Postal Service requirements you can receive as much as a 70% discount.
  2. Know who you are sending to: American companies looking to send to Canadian consumers will benefit from using a mail provider in Canada.
  3. Save money with volume rates: Sorting your mail outs into different categories will save you money because you qualify for special volume mailing rates. Mail-O-Matic offers a full range of presort mailing services for mail within the US and Canada. Mailpieces over 500 qualify for reduced postage rates within Canada!
  4. Update your database: Ensuring that your database list is up to date not only saves time and energy, it also saves money. An inaccurate database list will slow down the mailing process and waste money sending direct mail advertising to incorrect addresses. Mail-O-Matic has a full information services department available to help you make sure your database is as accurate as possible. We specialize in converting data files, organizing cluttered data, generating client reports, and maintaining mailing lists on site.

So – what are you waiting for? Reach your past, present, and future customers with direct mail marketing. Connect directly with your customer base while cutting costs in your marketing budget!

How Local Business Benefits from Direct Mail

Today we learn how local business benefits from direct mail? Direct Mail has been in existence for years but due to evolving technology email promotions have become the popular means of local promotion. Direct Mail plays a critical role for local business’s helping them to forge better relations with their customers. Capitalizing on the benefits of direct mail services is a reliable way to reach customers, avoid spam legislation and build relationships.

  1. Traditional & Trusted

Direct mail has been in existence for decades. Earlier, when the internet wasn’t widespread, direct mail was a common mode of communication between brands and customers. Though it was slow, the amount of trust and time dedicated to reading mail was far greater than email and it yielded higher conversions. Direct mail remains one of the most effective methods of reaching clients because it is personal, informative, and comes with many positive connotations.

  1. Legally Advertising

In 2014 the ‘Canadian Anti-Spam Legislation’ was passed, which applies only to ‘electronic’ messages; promotional materials that constitute as spam will cause legal problems once this law becomes finalized.  Direct mail is a brilliant way to avoid causing problems in the future, while also distributing a high volume of material which isn’t subject to the terms outlined in this legislation.

  1. Build Relationships

Direct mail is more of a one on one feeling, it gives users a feeling that you care for them, you took the time to create an entire mailer, personalize it, and send it! Believe it or not, relationships built through direct mail last for years and carry more trustworthiness than digital messages.

  1. Elevate customer experience

Imagine yourself as a customer and answer this question – when was the last time you felt cared for when receiving an email from a long list shared by hundreds of contacts? Probably not that often! Don’t worry; you’re not alone.

Almost everyone knows that most emails sent to you are automated. Customers know this as a fact, and that’s the reason they avoid many emails.

Wrapping it up

In the end, it’s all about how well your customers feel while doing business with you. This is where businesses can fail – they focus on making profits and not making their customers happy. By engaging Mail-o-Matic to implement creative direct mail marketing campaigns, you get to enhance your customer outreach and improve your business margins.