The age-old question for any marketing campaign is: how can we stand out from the crowd? Direct mail marketing campaigns are no different. In general, we are bombarded with ads and information constantly throughout the day.
How, then, does a direct mail marketer create a campaign that stands out from the crowd. First off, direct mail marketing is unique in-of-itself.
Direct mail is a great marketing tool because it is not only tangible, but it also fits into our daily rituals. Most people check their mail when they come home from work, creating a positive connotation. These positive associations make people more open to the messaging found within the mailer and more likely to act of the messaging.
Why They Work
A memorable direct marketing campaign will combine creative design, innovative ideas, and accurately demonstrate or reflect your product or service. Moreover, it is important to keep in mind that what is memorable to one person may not be memorable to another. For this reason, making sure you have segmented and properly used your consumer list is key.
Here are some helpful tips that make campaigns memorable:
- Make your marketing directly related to your product/service
- Sell the feeling that your product/service offers
- Research your target audience thoroughly
- Always have a full campaign strategy
Using each of these tips in conjunction will help you and your marketing team create a direct mail marketing campaign that stands out and converts.
For more information on designing and planning your next direct mail marketing campaign, contact the helpful representatives at Mail-O-Matic. Each of our team is up-to-date on the latest trends and will help you create a successful and effective campaign.
Direct mail marketing is one of the most important components of a healthy marketing mix, so get planning today and stand out to existing, and potential future customers.