Snail-mail marketing campaigns can be a real asset to your brand, and one of the most important parts of any marketing campaign is an enticing call to action. A call to action is a sentence or phrase that asks the reader to take some form of action—whether it is buying a product, visiting your business, subscribing to a newsletter, or submitting information. This is a very small piece of content, but it has a big impact. Here are 5 key elements of a successful call to action and how to implement them in your next marketing campaign.

Have you ever glanced over at a friend or colleagues’ phone and noticed that they have thousands of unread email notifications? It’s a problem that

Once you begin to see success exuding from your direct mail campaigns, it will be generated in forms of higher sales revenue. However, if your

If you haven’t recently been affected by the issues Canada Post faced over the last few months, it may have been difficult to stay on