Including a personalized mail campaign into your marketing strategy can increase conversions in addition to increasing brand awareness, spreading your brand’s message and building relationships with your customers.
Personalized mail is direct mail with an address and targeted messaged printed on each piece. Customized name and addresses can be printed on most mail outs including envelopes, postcards, magazines, and catalogues.
The main purpose of personalized mail is to motivate receivers to act by:
- Promoting a service, product, event or program
- Soliciting donations
- Supporting your loyalty card program
- Reporting on financial performances that are primarily for promotional purposes.
Canada Post’s research on personalized mail campaigns shows that 47% of people who receive direct mail visited a store in reaction to it. Make the most of geo-targeting to connect with customers near your business!
Physical Mail Creates Lasting Impressions
Personalizing mail with names and address is a great way to build relationships with your customers by personally reaching out to the customer. By reaching out personally, you leave a good and lasting impression on the customer.
Personalized Mail Gets Noticed
Personalized mail not only gets noticed, it also gets opened and read. People’s brains are structured to pay more attention to physical mail. According to Canada Post, 86% of Canadian consumers open mail that is personally addressed to them.
Increase Brand Awareness
Personalized mail increases brand awareness and stronger brand recall because the receiver is more likely to open personalized mail that is addressed to them directly.
Builds Customer Loyalty
Personalized mail builds deepen connections with existing customers to build customer loyalty. According to Canada Post, 57% of customers feel more valued when they receive personalized mail. This heightened emotional engagement means that they are more likely to read the mail they receive and convert.
Personalized Mail Stands Out
You can be as creative as you want with your personalized mail. Your mail will stand out amongst the clutter of digital media people are subjected to everyday. People are more likely to convert if your personalized mail catches their attention.
Easier to Understand
Less mental effort is needed to process personalized mail compared to digital media. When your mail’s message is easy to understand, it creates a higher motivational response to the message and action you are conveying in the mail.
Mail-O-Matic can help you with your next personalized mail campaign. Our expert production team will help you with every step to produce a successful personalized mail campaign that converts.